Now that I've read this article as the "other side of the coin," I do believe failure is often celebrated a bit excessively in the algorithm as of late - people are naturally curious to know how someone either messed up or to learn how to prevent it in their own business.

In the article I read on failing fast, I think it highlighted that it's all part of growth and the sooner you check it off, your business is established. It's still best to use common sense ans intuition over choosing a bad decision just to fail, IMO.